@Taylor_Savage - if you really want to expand your user base, I predict this move will achieve exactly the opposite outcome. Ask yourself - when was the last time you clicked on a banner ad?
When was the last time I was performing a business process that was interrupted with an ad and I thought - by golly, this is a great ad and the timing is perfect! I think I’ll stop everything I’m doing for my work and buy something.
Solution makers – who are far more likely to recommend Airtable to more solution consumers – sit at the nexus of the platform decision-point. Ads are far more likely to limit adoption than they are to expand adoption. In fact, it’s likely that the absence of ads is what will drive deeper interest because even non-technical users will appreciate a seamless and clean form entry experience.
These are lessons learned in the late 90’s; you need to stop selling to people who have already bought and are using your platform. And if you think form respondents are not paying customers, you have miscalculated the nature of the marketplace - there are makers and consumers. Makers don’t want ads injected into their solutions, and users of maker’s solutions are part of the subscriber constituency - ergo, they are “paying” customers who are paying with their attention and eagerness to provide data which has great value. Don’t erect walls that erode this value chain.