I run an e-commerce website I built in Webflow and already collect both orders and users data in Airtable using Integromat. I am new to Airtable but already in love with the product.
I would like to use Airtable and the data I have put into it to enhance my business emailing strategy. For now, I use the standard Webflow ecommerce emails to send orders notifications to my customers and don’t have yet a proper email marketing solution.
The idea is to pair Airtable with an email service (like SendGrid for instance) using Integromat to trigger all kind of emails, from order notifications, to marketing emails, to product feedback emails, etc. I would like to use Airtable as a supercharged leads database (with more data than just contact details) to send emails using pre-built templates that would be filled by data picked in Airtable.
For instance, if I need to send a “order shipped” email, I would like to create a scenario in Integromat that would pick all the needed data in Airtable, choose the pre-built “order shipped email template” somewhere and fill the blank fields with Airtable data before sending the email.
Question is simple. Is that kind of implantation possible ?
And if so, which email provider can I use the design templates and send emails ?