I just want to comment that the 25 automation limit per base even at pro and above level is pretty weak. I was initially excited to roll some glue factory (Zapier) automations to Airtable, but quickly realized how limited this could be. With a pro account with Zapier, automations are unlimited. This helps when you just want to do little things like you might in Airtable (simply updating field or sending confirmation emails.
I know automations are new so maybe you want to tweak first and that is great, but we need this lifted soon if you want more adoption.