@Katherine_Duh @Airtable_Support First off, I think your product is fantastic. I’m in charge of coordinating projects for my engineering team, and your product is fantastic for such coordination, EXCEPT for the lack of a native notifcation feature. Airtable needs a native notification feature with the date field. It would be a great benefit to my team’s work flow and productivity if there was a convenient and efficient way for us to be reminded of upcoming due dates, check-in dates, milestone dates, deadlines, etc. Optimally, the notfication feature would simply be a part of the drop-down options menu for the date field, and would allow for multiple notifications to be sent to at various times, via various services, i.e. SMS, email, Slack, etc. I think, and so do many others based on just this thread, that adding a native notification feature would be a great addition to your already wonderful product. If you are developing this feature at the moment, please let us know.