Formula output different from display

I have a formula column that merely concatenates text, some of which are in quotes “”. The formula displays the output correctly in airtable, but when i try to copy and paste that output elsewhere, say in an email, it does not seem to copy what’s displayed:

For example the formula is: “data = “&””"&{another column} &"""
which displays in airtable correctly as data = “text”
but then when i copy the value and paste it into an email it becomes:
"data = "“text

Any ideas?