Sry, missed this response, hopefully you had some success by now and have a general idea of where you’re headed toward?
As a more concrete example, one of my first uses for Airtable was having it act as a notice board with task management functionality for a small content team primarily communicating via Slack. Over time, notices turned into rules and rules made way for business logic that ended up informing a data-to-text solution I’m currently in the process of wrapping up. Best of all, that app is for a completely different content project but it probably would have never happened if I hadn’t realized how versatile Airtable’s core offering is.
This is a big part of the reasons why I believe most serious users will figure things out. If Airtable checks enough boxes for your particular use case, just stick with it through a free promo month or two and if you’re anyone resembling a technical person, you might suddenly find yourself building things just because you can - and astonishingly fast, at that. The latter isn’t necessarily an indication of a proper, sustainable product (or mindset) but that’s beside the point. Which is that it probably won’t be long before you’re doing your own templates, with or without outside help.
Best of luck!