There’s likely nothing pre-rolled for Airtable and Google Analytics — but I didn’t expect to find much ready to use, as, being totally unfamiliar with GA, I assumed any meaningful implementation would have to be highly customized. Maybe I was being too generous…
However, both services offer what we would have called, 20 years ago, an Airtable gateway and a Google Analytics gateway, which means >90% of the work of integrating one with the other has already been done. Give either or both a try — you’ll find it’s much easier to build an integration than you might think. (Personally, I think I like Integromat’s UI a little better than Zapier’s — and their subscription plans are more generous — but their documentation is severely lacking. [It doesn’t help any that Zapier boasts one of the strongest teams of technical marketing writers in the industry: They’re a tough act to follow.] Worse, Integromat recently locked all of their existing support forums, redirecting users to, of all things, their Facebook page…
