Google analytics and social analytics on Airtable


#1

We use Airtable for our content calendar. We want to start putting in the analytics data on the records. We use Google Analytics and co-schedule to broadcast our social media.

Has anyone found a way to bring this data in to Airtable without having to manually do it?


#2

Zapier and Integromat both support integration with Google Analytics.


#3

Thanks. I looked at zappier. I didn’t see any specific zaps for analytics and airtable, although I did see every other google product listed. I will give it a try. Will also check out Integromat.


#4

There’s likely nothing pre-rolled for Airtable and Google Analytics — but I didn’t expect to find much ready to use, as, being totally unfamiliar with GA, I assumed any meaningful implementation would have to be highly customized. Maybe I was being too generous…

However, both services offer what we would have called, 20 years ago, an Airtable gateway and a Google Analytics gateway, which means >90% of the work of integrating one with the other has already been done. Give either or both a try — you’ll find it’s much easier to build an integration than you might think. (Personally, I think I like Integromat’s UI a little better than Zapier’s — and their subscription plans are more generous — but their documentation is severely lacking. [It doesn’t help any that Zapier boasts one of the strongest teams of technical marketing writers in the industry: They’re a tough act to follow.] Worse, Integromat recently locked all of their existing support forums, redirecting users to, of all things, their Facebook page…


#5

Wow. Thanks for the context. That’s a tough choice then. The generous subscription plans sound nice but I’ll likely need the support. This also came up when searching for Zapier https://www.workato.com/