How our team uses Airtable for competitive landscape analysis

Hey everyone! My team at Unito just wrote a piece on how we use Airtable to create a competitor ecosystem, and I thought it might be useful to people here!

Essentially we create a base with fields titled ‘name’,‘type’,‘description’,‘pricing model’, and so on. Additionally, there are some tips to building your own competitive landscape on Airtable. This really helps us keep an eye on the competition.

Do you use Airtable for the same thing? Are there any other fields you use that helps you accomplish this?

Let me know if you found this useful, our team uses Airtable for many things, and we’d love to share the other ways we use it!

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