I’ve built a website that pulls data from Airtable and displays them as custom posts in Wordpress. If a row is deleted from Airtable, it is deleted from Wordpress.
If row-data is changed in Airtable, it is updated in Wordpress.
All row data is stored in a custom field and can be displayed on the site using a bit of custom php.
I know AirPress has been working on the same thing, although it didn’t quite fit my needs. If you want to have a look, go to individual books or authors here (http://700d196048ef63665a08376aa5dd9bebacc382bc.web26.temporaryurl.org/historier/) - it is, unfortunately for many, in Danish.
If anyone knows how to make a php-lookup of a key/value-pair in a custom field, feel free to let me know!