I’d like to suggest and request a new, COLOR field, that can be set to accept various color values/standards, previewing the resulting color full-cell.
At minimum, I’d expect this field to support the same color strings/syntax as the current Color Palette block, but ideally many more color standards. A deal with Pantone/X-Rite would allow PMS/TCX lookup, something we’ve had to build-out manually, and without the benefit of any real end-to-end color management.
Adding this would make Airtable the immediate leader within the creative/product sector. We deal with color calculations daily.