Pull Facebook Metrics for URLs into Airtable with Graph API

Hi Airtable Community,

I’m looking to pull Facebook engagement metrics for URLs in a view of my Airtable base. I have the URL field in Airtable, and I would like a second field that pulls the total likes, comments, shares, etc.

Any ideas on how to do this with free or paid solutions? Ideally, I’m looking to not be reliant on a paid subscription. Many thanks!

Column A | Column B
URL A | 100 shares
URL B | 50 shares



My gut says that either Zapier or Integromat could be used to pull in this data. Both have free accounts, and both have means to let you call external APIs and process the returned data. Integromat also has some built-in Facebook integration (including an action called “Get Post Reactions” that may be useful). Zapier has some Facebook-related actions, though by their names they don’t look relevant to what you want. You may be better off just calling Facebook’s own API and processing the return.

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