URL--Text to Display Feature


I think it would be nice to have the option to hyperlink with different text showing, like any basic HTML hyperlinking. Like I can even do in this forum if I needed to.

Visually, having the url just there isn’t appealing.


Hey Samantha,

Yeah, that makes a lot of sense. We’re looking to update our text editing experience soon, to provide better formatting which would include link title editing.


+1 for this. Looking forward to this feature.


Same here! Would like a company name to appear, but be linked to their website when clicked on.


+1 for this as well, seems like a no brainer.


@Andrew, just wondering whether this has been implemented?


I literally just spent an hour scouring the internet trying to figure out how to make this happen. Any word on deployment here?


+1 for this feature. I can’t use Airtable (though I wanted to) because I need to show link titles, not the entire URL.


Hi Andrew,

Has this feature been implemented yet? I want to use Airtable but lack of this feature is preventing me.



Any update on this ? Was about to “wow” a client with Air Table, but this basic missing functionality makes it unusable.


Yeah, without this, I’m not sure if I can use AirTable; otherwise, it would have been perfect.


Just gonna throw my +1 on this feature request. Otherwise, loving the product so far!


+1 Any sign of this yet or on the horizon? very useful for the pop up window after web forms.


Adding my +1 to this request. We’re linking project folders by project number, which is much easier to read than a URL. Many thanks! Please hurry. We love AirTable at our company!


An update on this feature would be great Airtable - your community is asking for it repeatedly without reply
+1 from me!


+1, I ran into this again today while trying to format a contact info field that could contain either a mailto: or slack:// scheme (thus rendering the email field type kind of useless).

Allowing users to send files: formula for mailto?

Hi everyone,

Just wanted to give an update on this: formulas that begin with the following whitelisted schemes will be turned into clickable URLs:

  • mailto:
  • http://
  • https://
  • ftp://
  • sftp://
  • ssh://
  • airtable://
  • slack://
  • quip://
  • omnigraffle://
  • omnioutliner://
  • omnifocus://


Discovered this yesterday, thanks Kasra! We’re almost to the point where we can get rid of the email and URL field types :slight_smile:


Noticing that my links to Mixpanel will not function from an Airtable cell. Such links via https:// seem to mistakenly and automatically truncate after the “:” sign. e.g., the intended link https://mixpanel.com/report/99999/explore/#list/filter:(conjunction:and,filters:!((dropdown_tab_index:1,filter:(operand:‘abc@def.com’,operator:in) becomes https://mixpanel.com/report/99999/explore/#list/filter


Does this mean you can create hyperlinked text with a formula? If so, could you provide a simple example? I didn’t find one anywhere.