Lack of wrapped text is a major obstacle for us adopting Airtable more broadly in our organization. Employee onboarding is a great example.
Airtable is nearly perfect for an employee onboarding checklist because each task has a name, a description, a point of contact, attachments, and a checkbox/status to indicate completion. However, descriptions are lost without wrapped text, even with the trailing dots. This applies to any well-formatted table (@Haiyan_Khan posted a great example).
The larger issue I see is this: the primary champions / early adopters of Airtable are the kind of people who have been maintaining well-formatted tables on their own for years, and see Airtable as a great way to make a lot of their existing work effortless. However, those well-formatted Excel/Google Sheets tables cannot make the transition to Airtable without the wrapped text feature, so organizations like mine end up straddling both