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Updates to Our Pricing Plans

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nityadb
Airtable Employee
Airtable Employee

Hello, Airtable community! I'm Nitya, senior product marketing manager here at Airtable. I wanted to share more information about recent changes to our pricing plans. 

Over the past few years, we’ve released many new products and features – including new sync integrations, extensions, and automation capabilities – and the way customers use Airtable has evolved. We’re updating our plans to ensure people have flexible options based on their needs, reflecting feedback we heard from customers and how they use our platform. For example, many Pro plan customers have asked for access to features that were previously limited to the Enterprise plan, and that extension limits were too stringent. 

Our new plans give customers a progressive journey as their organization’s use of Airtable becomes more complex, mapping the features and functionality that customers need with their stage of growth. Below is an overview of the key changes we’ve made and some background on these changes. 

Updating the Airtable Free Plan

Airtable’s Free plan gives you the ability to start building your own flexible apps. We’ve updated the Free plan to be more reflective of the types of usage we see from customers who are just getting started building apps in Airtable. With the changes to the free plan, you'll continue to be able to build your own flexible apps, but will notice a few changes in our storage capacity and limits. 

Specific changes to the Airtable Free plan include:

  • Bases: You’ll still be able to create unlimited bases to manage your workflows 
  • Record limits: 1,000 per base
  • Attachment storage space: 1 GB total storage per base
  • API limits: 1,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Sync integrations and extensions: These will now only be available on paid Airtable plans 

If you’re a Free plan customer, there’s no action required on your part, but you can manage your plan and review usage at any time by visiting your workplace settings. If you are over the limits of the Free plan, none of your data will be removed or deleted from Airtable, but you will see notifications that you have exceeded new limits or are using functionality that is no longer available. If your needs exceed what’s included in the Free plan, we offer multiple paid plans that can help you manage your work in Airtable.

Creating a New Team Plan for Current Plus and Pro Customers

We will replace our current Plus and Pro plans with a single offering for small teams: the Airtable Team plan.

As an Airtable Team customer, you can create tailored apps for your team that power critical workflows using features like Gantt and Timeline views, forms, and advanced controls including private views and table permissions. 

For Airtable Plus customers

Plus customers will get access to the Team plan features without any increase to your bill. If you're a Plus customer today, you'll have the features you enjoy on your current plan, with a few updates including:

  • Increased storage and record space: Scale your data with 10GB of storage and 50,000 records per base
  • API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 
  • Basic permissions: Manage your team’s data and access with field and table editing permissions.  

For Airtable Pro customers

Pro customers will be automatically migrated to the new Team plan and will see similar functionality to what you’re currently using on Airtable today, with a few updates including: 

  • Extensions: You can now add unlimited extensions to your Airtable bases
  • Automations: 25,000 runs per month
  • API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Attachment storage space: 10GB total storage per base
  • Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 

Although the vast majority of customers will not exceed these new limits we recognize that some of you will be impacted and do not take these changes lightly. If you’re a customer with bases over the Team data limits, all of your data will still be available in Airtable, however, you’ll need to upgrade to add any more attachments or records or continue using any active sync integrations available on a higher capacity plan.

Improving How We Serve Enterprises 

Finally, we are introducing two new Airtable plans geared towards multi-team organizations. Airtable Business is for small businesses and departments that need advanced features and basic admin capabilities, offered at $45 per user per month on an annual plan and $54 per user per month on a monthly plan. Smaller organizations can purchase Business on their own, and we encourage larger organizations to contact our sales team to discuss the Business plan. Enterprise Scale is for large enterprises building flexible and powerful apps that can scale across their organizations, and pricing is customized to the organization’s needs.  

If you are currently on Airtable's Enterprise plan, you will not see any changes today. Your account team will provide more information to your organization’s admins and billing owners so they can choose the right plan prior to your contract renewal. If you’re interested in learning more about these plans today, you can contact our sales team.

Looking for more info?

We’re here to help you throughout the process. To get more information about migration timelines, what happens if your account is over limits, and to see a full overview of the changes, please review this Help Center article



122 Comments
Ryan_Mc
4 - Data Explorer
4 - Data Explorer

@nityadb thank your for the follow up. 

I would really appreciate clarification on this, "but see a lower rate limit for the remainder of the month"

What does that actually mean? Can we get concrete details of exactly how much lower the rate limit will be? 

BillH
8 - Airtable Astronomer
8 - Airtable Astronomer

@nityadb 

I also have no idea what you're saying with "Our goal is to balance the costs of heavy API usage with the impact on customers. If you exceed the monthly limit, you will continue to have access to our APIs, but see a lower rate limit for the remainder of the month. "  

Airtable is exceeding the limits of their clients patience, and I can assure you that no one is considering lowering their patience limit as an appropriate response.

DNA_PC
5 - Automation Enthusiast
5 - Automation Enthusiast

While I appreciate the new Business plan, there are a few things that aren't nice at all:

  1. Forced upgrade: By cutting in half 2 items that have hard limits (no addon), you're essentially forcing existing customers to follow the flow or have their whole system break down. That's a x2 pricing. Ouch.
  2. No Legacy plan: By giving us a 3 weeks notice, you don't leave us with much room for error. I'm glad I'm not in a 4weeks holiday right now, because our whole system would go down as soon as those news limits would be applied. People who chose Airtable made a choice based on pricing (amongst other criteria), and changing it without prior notice, while effectively cutting by half the power all customers who didn't anticipate paying x2, it's really not a nice business move. As stated before, the SaaS best practice and standard is to introduce Legacy plans to help customer anticipate the migration. I mean, the recent Bubble pricing change was awful but even them didn't do it so abruptly as to apply it within 4w notice.
  3. Transparency: You're introducing a new limit without allowing customers to know where they are within that limit. That's really dumb. Dumber even, because Bubble did something similar like 4 months ago, don't you learn from other's mistakes? You just created a lot of stress for tons of customers who have no idea how much API requests they are consuming. (I have not the slightest idea about ours)
  4. Trust: You broke it by not following the industry best practices (Legacy plans), and now you're going to have to get it back, but that takes time, and good business decisions.

If you want to save the day, introduce Legacy plans, even if only temporary (1y+ please). You can keep your deadline, but don't force thousands of customers to be ready to change within 3 weeks, that won't go well.

And next time you bring a new limit threshold (API call limit), don't announce it until you give your customers a way to measure it, that's pretty basic.

Robert_William1
6 - Interface Innovator
6 - Interface Innovator

@nityadb If I'm reading this correctly, the "give" from airtable is unlimited extensions. So you decrease in several areas but give unlimited extensions. Is that the simplest terms of this change?

If so, has charging for extensions ever been considered? Glide is a good example of this.. They offer upgrades for $5, $10, etc per month on different features. For instance, if you want to private label your app on Glide, you can pay extra monthly. In my case, where I use extensions often, I would see the value in paying excess charges there as opposed to changing limits that change my operation. Make sense? 

Erin_Alter
6 - Interface Innovator
6 - Interface Innovator

@nityadb clearly airtable has a way to track the number of automations, the amount of storage being used, and the number of API calls that are happening each month. why is this information not visible in the workspace? i suspect that my workspace doesn't come close to maxing out our automation limits. but i have absolutely no way to tell this. how can i plan without information?

you would reduce the rage level significantly if you just made this information available. 

 

Ronan
4 - Data Explorer
4 - Data Explorer

Hello @nityadb ,

This is a very strange way to take care of your existing customers.

I came to Airtable, because of a price and specs that fitted to us.

Now, you are breaking this equilibrium. If the consequence of that is to upgrade to an upper plan, my boss will tell me to find another solution, for sure !

Robert_William1
6 - Interface Innovator
6 - Interface Innovator

@Ronan yes, one thing I think Airtable often forgets is that we have to explain price hikes to our boss or client who as I've found, don't like talking API, syncing, database, lingo. They just want to know what am I getting for the price. This update in particular handcuffs us in that discussion. 

I have several people to present this to. Definitely not excited to tell them their price is about to double so they can have unlimited extensions of which they currently have 2 or 3. 

Scott_Hoek
6 - Interface Innovator
6 - Interface Innovator

Hey @nityadb, if you accept feedback, I have some ideas for how you guys could handle this better.

  • Let pro users keep the pro plan through the end of their annual billing cycle, or better yet, give a full 1-year window to adjust
  • Give Pro users who use features they are deleting a free upgrade to Business the same way they gave plus users a free upgrade to Pro
  • Give Pro users the same discount that formerly Plus users get because of the reduced value
  • Give Pro users some discount – even a little one – on an upgrade to Business

Just some suggestions for how you could make a gesture of good faith to show that you don't actively fking hate us.

 
 
 
DNA_PC
5 - Automation Enthusiast
5 - Automation Enthusiast

@Erin_Alter 

clearly airtable has a way to track the number of automations, the amount of storage being used, and the number of API calls that are happening each month. why is this information not visible in the workspace?

You can track Automation runs and storage already, it's on your Workspace page.
But the number of API calls is a mystery for all of us.

https://airtable.com/wspXYZ/workspace/billing

DNA_PC_0-1692977006757.png

DNA_PC_1-1692977025959.png

 

Drew_Schumacher
5 - Automation Enthusiast
5 - Automation Enthusiast

But to clarify @DNA_PC post,   while it does show automation usage & storage usage for the current month, it does not show any historicals.
We run a seasonal business that spikes in usage in October. 
And right now we don't have the feintest idea of how many automations we ran, how much storage we used, and how many api calls we made last October of 22.

Businesses raise prices all the time. What's new.
But not giving transparency required OR any reasonable amount of time to make a change - that's ridiculous.