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Re: Recommendations for Marketing Email Integrations with Airtable

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Cazzer44
5 - Automation Enthusiast
5 - Automation Enthusiast

Hello,

I'm building a new business (creating adult study abroad programs, targeted at the US market) and using Airtable for product management and CRM. I had initially planned to use Mailchimp, via a Make integration, for both marketing and transactional emails, but I have hit a wall importing my initial contact list from Airtable into Mailchimp. I am not a developer and Mailchimp support has been confoundingly bad (2 weeks of effective radio silence, then 3 days of denying that their platform integrates with Make), so Mailchimp and I are going to have to part ways.

I am looking for recommendations for a marketing email platform that I can integrate with Airtable - either directly or via Make - without needing to code. Does this exist? I have read on other posts here that Sendgrid integrates directly...but I don't know if this is the best solution. Here's what I need:

- robust no-code email editor (similar to Mailchimp)

- ability to update contact list based on multiselect tags in multiple fields (this is where uploading my contact list from Airtable to Mailchimp via Make was too complex)

- ability to separate out transactional emails (500 contacts on customer list) from marketing emails (10K contacts), and segment each based on which programs they are interested in/enrolled in, etc. (in Mailchimp this would have been 2 different audiences)

I don't think I need to have a two-way integration - with the size of my contact list, I could just export the unsubscribes every so often and manually update them in Airtable

Thanks in advance for recommendations/creative solutions!

 

 

6 Replies 6
ScottWorld
18 - Pluto
18 - Pluto

I've tried about 7 different marketing email integrations using Make with my Airtable consulting clients, and the best one that I've found so far is Mailgun. It is very easy to setup, and as far as I know, it does everything that you listed above. Also, their support is quick & responsive too.

Hope this helps! If you’d like to hire an expert Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld

satya_raju
5 - Automation Enthusiast
5 - Automation Enthusiast

When you say study abroad programs you might want to nurture leads right? At the end of the day you are looking to make revenue from email marketing sending them drip sequences. In that case the best options would be to use something like ActiveCampaign or Drip. You can use Make.com to integrate them easily with airtable. And those email platforms have robust automation features as well like conditional content I mean based on the fields data or their activity. Let me know if you have any other questions. Would be happy to answer. I am a Digital Marketer turned Automation Consultant. 

Cazzer44
5 - Automation Enthusiast
5 - Automation Enthusiast

Thank you @satya_raju - I will look into both of those!

Cazzer44
5 - Automation Enthusiast
5 - Automation Enthusiast

Thank you @ScottWorld!  I will check out Mailgun...and your website as well!

Just curious, did the 7 integrations you tested include the apps mentioned in this thread - ActiveCampaign and Drip?

Hi @Cazzer44 , No, I was actually not aware of ActiveCampaign and Drip! I will add both of those to my list to check out in the future!

Cazzer44
5 - Automation Enthusiast
5 - Automation Enthusiast

Update in case anyone is interested: After further research, I ended up going with Brevo. I'm only just getting started, but the field mapping is so much more intuitive than Mailchimp, and setting up automations via Make is so far super straightforward. Plus Brevo is a fraction of the cost of ActiveCampaign and platforms I looked into.