Use the email as unique ID to connect different tables

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4 - Data Explorer
4 - Data Explorer


I was wandering if it is possibile to use customers' emails as unique ID through with connect different tables (ex. Table Contact, with only info about the customers; table Customer journey, with info about first contact, conversions,...)

Thank you!

1 Reply 1

Yeap, totally doable, you'd use linked fields for this.  If your customer table's primary key is the email, this would make things easier too, as can be seen here:

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Screenshot 2023-03-10 at 4.40.16 PM.png