Airtable only allows hyperlinked text in a long text field, and the “rich text” option must be turned on for that field.
So you may want to try pasting into a rich text field and see if it works.
I just tested it on my end, and it worked great for me!
However, if it doesn’t work for you, it may be because Airtable’s rich text fields use markdown instead of HTML, so it might not recognize the hyperlinked text when you paste it in.
If that’s the case, you might have some success converting the HTML to markdown by using an online HTML to markdown converter, or an automation tool like Make’s HTML to markdown module.
p.s. If your company has a budget for your project and you’d like to hire an expert Airtable consultant to help you with any of this, please feel free to contact me through my website: Airtable consulting — ScottWorld
Could you share some of the cell values from your Excel that are resulting in the "NA"? It appears to work fine for me and I'm curious what might be happening for yours

With reference to the screenshot above, would you want your final result in Airtable to be "Google" or "www.google.com"?
Hello, here's an example of me using =FORMULATEXT(A15) and getting a #N/A
Airtable only allows hyperlinked text in a long text field, and the “rich text” option must be turned on for that field.
So you may want to try pasting into a rich text field and see if it works.
I just tested it on my end, and it worked great for me!
However, if it doesn’t work for you, it may be because Airtable’s rich text fields use markdown instead of HTML, so it might not recognize the hyperlinked text when you paste it in.
If that’s the case, you might have some success converting the HTML to markdown by using an online HTML to markdown converter, or an automation tool like Make’s HTML to markdown module.
p.s. If your company has a budget for your project and you’d like to hire an expert Airtable consultant to help you with any of this, please feel free to contact me through my website: Airtable consulting — ScottWorld
Thanks for the tip. I tried the airtable rich text field approach, but when i pasted it in, it still didn't contain the link.
As for the HTML to markdown module, I'm using https://codebeautify.org/html-to-markdown and didn't quite know how it works. seems like i need to somehow turn the link into HTML code ..and then get markdown code from it.. and then insert it where/how?
Hello, here's an example of me using =FORMULATEXT(A15) and getting a #N/A
Thanks! It seems like you're not using "=HYPERLINK" to create the hyperlinks, and might be inserting the link instead. Here's an example where the first row's link is inserted and the second one is done via "=HYPERLINK"

If so, you should be able to create your own function with VBA that'll extract the link for you, and here's a guide:
https://www.excel-university.com/extract-url-from-hyperlink-with-an-excel-formula/
After that I think you're going to need to use an automation / script to create the hyperlinks in Airtable