Airtable has worked so well on student side of the school I work for, that I’m making a major leap into using it for our marketing activities.
Which activities? All of them:
Project Management
Publishing Calendar
Partner CRM
Vendor Contacts
Media Hit Database
Collateral Management
Campaign Results
Swipe File
and Event Planning
It makes sense for all of this to be in one database, not spread across a half dozen applications. There are products that attempt to do this, but they cost $$$ a month and often trade functionality for usability.
