I am attempting to create a base in Airtable where we can keep track of website data analytics and trends over time as well as tie it back to major page updates and changes. I believe I have a solid understanding of how to create a table for our content changes; where I am struggling is with the structuring of website analytics data. I am currently pulling data every 30 days from AHRefs and Google Analytics, looking at page value, traffic, rank, keywords, etc. We want to track how each landing page performs over time. Historically, I have done this in Excel but we want to integrate updates made to pages and tie that into how page is performing. I am having a hard time visualizing the best way to set up a table for this. In Excel, I would use multiple lines of data for the same URL. Each data pull for the month would get its own row and would be designated by the date of the pull (for last 30 days of data). This would essentially create 2 lines of data per year for one landing page URL. Would I do the same thing in Airtable and create a Record ID for each landing page to track data? Or would you build it all into one “record” or row and build horizontally instead of vertically…or is this something that isn’t going to be done easily in Airtable. I am new to this program and just starting to learn all its capabilities, but want to make sure this is the best route to go.