Right now we have a few different bases where contacts live and we're thinking of restructuring our workspace so there is one master contact list. Within the master contacts table we will have filtered views that can be synced to the relevant bases. The bases where our current contacts live have automations through Airtable and Zapier with 2 way syncs with our Salesforce and other apps. In theory it makes sense to have one master list so we can easily track all of the information for each contact in one place.
My fear is that creating one master list for the whole org to use (~24 people) will cause issues if there are upload errors/mistakes or automation errors/mistakes that will impact the whole org all at once. Our organization has contacts for our members (10,000+), donors, prospective donors(5k+), press contacts, political contacts, and basically anyone else we interact with. I'm also wondering if the time commitment of this would be worth it right now. I imagine this is going to be a significant project to set up and roll out and we don't have a huge staff capacity right now.
Does anyone have any advice, pros, cons, about our situation? TIA!
