In what ways do Airtable Service Providers have access to Airtable's customers?

[KristyM]

On the website https://www.airtable.com/partners, it says that one of the benefits of joining the Airtable Partners Program is that "you’ll reach new audiences within our broad customer base and tap into new markets via our channels". Currently, Airtable customers can search through a directory of Airtable Service Providers https://ecosystem.airtable.com/consultants. Are there other ways for them to reach existing Airtable customers?