.As an CRO specialist i calculate the significance of test in google sheets and google analytics data. If: 1. Airtable was able to integrate GA4 end retrieve users and events and 2. offer a test-result Bayesian calculator then i would not have to exit the platform and use different tools to calculate significance of experiments.
How does is solve the user problems?
Users can calculate significance of test with traffic from google analytics or even ab-tasty.
How was this validated?
I have encountered the problem in several companies.