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How to MAKE a Mess (Wave Bye to Integromat)

2010 1
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I wasn’t entirely surprised today to learn about the carnage over on the “Make” Facebook group, soon to be the former Integromat group. When Cleonis acquired Integromat I predicted there may be turbulence in its future.

I tried to tell you. This is what big companies that get bigger through acquisition do best.

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There are some really angry customers because they apparently rototilled the framework, adjusted the terms and pricing, modified some long-understood concepts, and gave it a new name that even a Google PhD couldn’t find using the most advanced search queries imaginable.

Try to search for this new flagship product - it’s laughable. I definitely want to have coffee with the marketing MBA who spent perhaps $250,000 renaming and rebranding this product. “Make”? Seriously!?! Was “Do” taken? Did “Go” not make the shortlist?

And what were these people doing when this brilliant plan was hatched?

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It backfired. But cheer up; it’s likely to get worse.

1 Reply 1

As far as I know they lost tone of people in Czechia where they had programming teams, those people are gone elsewhere. It’s going to go downhill unfortunately. And I can’t tell you enough gently how much I hate that new website. It’s like If This than That version 1.0 Beta. They pick a boring-business like sounding name but look like a social media site for teenage girls.
There was always disconnect between the tech team and marketing/ sales team even during the times of Integromat. However, the founders being tech-folks, the technology prevailed. If you had asked the sales people before about Integromat and where the programmers were, they had no clue, just clueless :confused: sales people that’s what they were. I don’t think sales got better and given the old owners and guards are gone, now sales folks will setup a rodeo show I guess.