Wix Blog Posts / Data Base

I am reviewing our approach to websites - and want to connect airtable and the CMS - so that writing / approvals etc get done in airtable and then this automatically updates Wix (for example) with the content into their CMS databases.

this would have the benefit of not needing to have lots of people log into Wix / or a website CMS and having one source of our data that we want to show. - e.g. blog posts

I am not loking to embed the Airtable DB in Wix - that bit is easy - but doesn’t provide the same opportunity to play with design as being in wix DB

any thoughts / help?