Updates to Our Pricing Plans

[nityadb]

UPDATE 10/31 - we have changed the way we enforce API limits on our Trial and Free plan. Please see our support center for the latest information.

Hello, Airtable community! I'm Nitya, senior product marketing manager here at Airtable. I wanted to share more information about recent changes to our pricing plans. 

Over the past few years, we’ve released many new products and features – including new sync integrations, extensions, and automation capabilities – and the way customers use Airtable has evolved. We’re updating our plans to ensure people have flexible options based on their needs, reflecting feedback we heard from customers and how they use our platform. For example, many Pro plan customers have asked for access to features that were previously limited to the Enterprise plan, and that extension limits were too stringent. 

Our new plans give customers a progressive journey as their organization’s use of Airtable becomes more complex, mapping the features and functionality that customers need with their stage of growth. Below is an overview of the key changes we’ve made and some background on these changes. 

Updating the Airtable Free Plan

Airtable’s Free plan gives you the ability to start building your own flexible apps. We’ve updated the Free plan to be more reflective of the types of usage we see from customers who are just getting started building apps in Airtable. With the changes to the free plan, you'll continue to be able to build your own flexible apps, but will notice a few changes in our storage capacity and limits. 

Specific changes to the Airtable Free plan include:

• Bases: You’ll still be able to create unlimited bases to manage your workflows 
• Record limits: 1,000 per base
• Attachment storage space: 1 GB total storage per base
• API limits: 1,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
• Sync integrations and extensions: These will now only be available on paid Airtable plans 

If you’re a Free plan customer, there’s no action required on your part, but you can manage your plan and review usage at any time by visiting your workplace settings. If you are over the limits of the Free plan, none of your data will be removed or deleted from Airtable, but you will see notifications that you have exceeded new limits or are using functionality that is no longer available. If your needs exceed what’s included in the Free plan, we offer multiple paid plans that can help you manage your work in Airtable.

Creating a New Team Plan for Current Plus and Pro Customers

We will replace our current Plus and Pro plans with a single offering for small teams: the Airtable Team plan.

As an Airtable Team customer, you can create tailored apps for your team that power critical workflows using features like Gantt and Timeline views, forms, and advanced controls including private views and table permissions. 

For Airtable Plus customers

Plus customers will get access to the Team plan features without any increase to your bill. If you're a Plus customer today, you'll have the features you enjoy on your current plan, with a few updates including:

• Increased storage and record space: Scale your data with 10GB of storage and 50,000 records per base
• API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
• Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 
• Basic permissions: Manage your team’s data and access with field and table editing permissions.  

For Airtable Pro customers

Pro customers will be automatically migrated to the new Team plan and will see similar functionality to what you’re currently using on Airtable today, with a few updates including: 

• Extensions: You can now add unlimited extensions to your Airtable bases
• Automations: 25,000 runs per month
• API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
• Attachment storage space: 10GB total storage per base
• Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 

Although the vast majority of customers will not exceed these new limits we recognize that some of you will be impacted and do not take these changes lightly. If you’re a customer with bases over the Team data limits, all of your data will still be available in Airtable, however, you’ll need to upgrade to add any more attachments or records or continue using any active sync integrations available on a higher capacity plan.

Improving How We Serve Enterprises 

Finally, we are introducing two new Airtable plans geared towards multi-team organizations. Airtable Business is for small businesses and departments that need advanced features and basic admin capabilities, offered at $45 per user per month on an annual plan and $54 per user per month on a monthly plan. Smaller organizations can purchase Business on their own, and we encourage larger organizations to contact our sales team to discuss the Business plan. Enterprise Scale is for large enterprises building flexible and powerful apps that can scale across their organizations, and pricing is customized to the organization’s needs.  

If you are currently on Airtable's Enterprise plan, you will not see any changes today. Your account team will provide more information to your organization’s admins and billing owners so they can choose the right plan prior to your contract renewal. If you’re interested in learning more about these plans today, you can contact our sales team.

Looking for more info?

We’re here to help you throughout the process. To get more information about migration timelines, what happens if your account is over limits, and to see a full overview of the changes, please review this Help Center article. 

[Jan_Segier1]

We need a price difference between creators and editors. Plain and simple. 

[J_Jones]

Agree - according to this reddit thread, it looks like they already have Builder and Contributor user tiers for Enterprise.  Would be nice if they expanded that to Business.  I'd be completely ok with $45 Builder and $20 Contributor on Business.  I'd probably add customers and vendors on too if contributors were $10.  There's value in simplicity and not needing a third party like stacker to do the UI.  

[Karlstens]

100% @J_Jones - that’s exactly what I was expecting. Airtable must reconsider this entire ordeal, take in all this feedback back, and then come back to the table with a better deal.

[nityadb]

Hi everyone,

I appreciate you taking the time to share your feedback and want to let you know that we’ve escalated these concerns to our product and business teams. I know that a big point of concern and confusion has been around our new API usage limits and how they are enforced, so below is some more detail to give you a fuller picture of the changes: 

API limit monitoring

We hear your feedback about needing to understand API usage within workspace settings. While we don’t have a specific date to share when this will be available, we can confirm that this has been prioritized by our product team and they are looking to add API usage metrics to the workplace setting page in the coming weeks. We will confirm here and update the help center when this is live.

Enforcing API limits

While we have put usage limits on monthly API calls available on the Free and Team plans, our enforcement of those limits will not shut down your ability to use our API when you go over the limit of your plan. Instead, any API calls that exceed the limit on your plan will run at a slower speed until the next month of your Airtable service. 

To give you specifics on how this works, let’s look at the limits on our Team plan:

• Team plans under the monthly usage limits are subject to our current rate limit of 5 requests per second as defined in our developer docs. 
• Once the usage limit is reached, you will still be able to make API calls, but the rate will slow to 2 requests per second until the month resets. Since these are rate limits, the integration that performs the API calls will need to handle the rate limit accordingly in order to limit performance degradation or failures.
• More information on rate limits is available in our developer docs.

When we made this change, we saw that four out of five customers have not historically used our API in a way that will exceed these limits, and should not expect to see any changes. We recognize that putting in limits will always feel disruptive, but hope that the way we went about enforcing them will help you feel confident that your workflows will not break.

[dilipborad]

@nityadb 

It's quite surprising to see Airtable, a successful tool, increase its pricing and introduce more restrictions without providing a clear explanation.

While we may not have all the details, it's possible that external factors, such as investor pressure, could be influencing this decision. As a loyal user, I've appreciated the value Airtable offered at its previous price point.

However, the sudden change does raise concerns about transparency and the impact on users who rely on the service. I hope the company can provide more insight into the reasoning behind these changes and address the community's questions and feedback.

[Greg_F]

this

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@nityadb wrote:

 API limit monitoring

We hear your feedback about needing to understand API usage within workspace settings. While we don’t have a specific date to share when this will be available, we can confirm that this has been prioritized by our product team and they are looking to add API usage metrics to the workplace setting page in the coming weeks. We will confirm here and update the help center when this is live.

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This is absolutely mind boggling - how can you introduce a limit on your plan without user being able to know if they are exceeding that limit or not? 

It is not straight forward to measure number of API calls executed on some scenarios on client side. This would require implementing explicit monitoring on our side.  If you are using tools like Make - you might not even be aware of API request Make is making behind the scenes to check the base schema.

> the rate will slow to 2 requests per second until the month resets
This is finally a valid information -  however if I do not know if my Airtable is going to hit the limit or not - should I already go ahead and start implementing fallback scenarios for max 2 request per second? 

With one single change you have moved from being reliable platform to build business on,  to : we really cannot be sure what to expect from Airtable next..

[BillH]

@nityadb 

There really is no acceptable response from Airtable until they can provide the actual numbers on API usage with ample for clients to evaluate the numbers and make an intelligent and informed decision, other than postponing the change until after they have made the numbers available for review.

I understand that API calls have been increasing as more and more tools for accessing the data become available, and more and more of these tools are moving from periodic calls to near real time.  It's understandable that you would look for a means of dealing with this, and the overall solution isn't the problem (from my perspective), it's the way it's being implemented.  

[HTDuck]

I missed this announcement last December. This absolutely explains why Airtable is going this new pricing route. They don't want us as customers anymore, even though smaller teams are what helped build Airtable and created evangelists for it. 

They are shifting their business (like way too many others) to focus resources on only "Enterprise" level clients, as those are where the big $$ are. Disappointing. Which means it might be time to find another solution for the rest of us. I guess you have to do what you have to do to survive, even if it means turning your back on your biggest supporters.

Airtable New Direction 

[Sean_Wilson]

Yes, realising this has been very enlightening for us, and they are targeting companies with 1k FTE's which is definitely the way to go (we do this for our business and have become mostly B2B as a gateway to the C) but I have never ever turned back a straight B2C relationship or forced worse terms for B2C. I think airtable is spurning a solid user base (and evangelical, lets be real, corps dont overly care THAT much compared to business owners) for the sake of... maybe cost savings?

[Chandan]

To give you specifics on how this works, let’s look at the limits on our Team plan:

• Once the usage limit is reached, you will still be able to make API calls, but the rate will slow to 2 requests per second until the month resets.
  
  Why was this not mentioned in original post? What will be this limit for free users ?