Is the website instrumented to be aware of updates and present them when changes occur?
The Airtable API is not the ideal way to create seeming real-time updates between Airtable and other apps. The better approach is event-driven - i.e., when a change occurs in Airtable, a webhook call is made to another webhook listener in your web app. The webhook call is then processed, data is updated, and the web app UI is instantly refreshed to present the new data.