I love using Airtable for work, but find that there are many personal applications as well. Instead of paying $20 a month for a "Team" plan for just myself, which is excessive, I wish there was an "Individual" plan. It would have similar limitations to the free tier, but unlock:
10,000 records per base
2 gb attachment space per base
3 month revision history
Expanded color and formatting
1,000 automations per month
This would all cost around $5 USD a month
How does is solve the user problems?
This allows for expanded functionality of Airtable for personal use, capturing a new market segment, while not offering too many features to eat into the sales of "Team" subscriptions. It would help personal organization with more colors, more automations, and more safety from accidental deletions without being excessive like the Team plan
How was this validated?
This idea has not been validated further than my own use cases and desires. It seems like a reasonable missing pricing tier though that could be a win-win, giving users more functionality while also not adding too much overhead in terms of cost for Airtable