When presented with an SSO/SAML Error, in the UI, offer a re-direct or place a link to https://airtable.com/forgot as this may solve the issue. Presently, there is very little done to help remediate the issue on the users' side.
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How does this solve the user problems? Users may receive SSO/SAML errors even when Single Sign On is not-in-use.
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How was this validated? It worked for multiple users who had SSO/SIML errors when logging in in an org that did not utilize SSO.
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Who is the target audience? All users, as an issue that can fixed with a password reset is an issue that can fixed without escalating.