I will add my voice to the thread. We are at the same cross-roads where I would like to upgrade to utilize the PRO level features but that is needed across the team. A role base pricing structure would make a lot of sense, where an Admin / Manager / Lead type role would pay more and then the Doer role would. I would think that it would greatly increase the number of paid users and, in turn, the userbase as a whole. I could see a pricing structure something like:
Admin - $20/user/mth - Full Creation / Configuration / Feature Access
Manger / Lead - $10/user/mth – Full Feature Access / Dashboards
Doer - $3/user/mth - Can Edit Data/ Cannot Configure
Guest - Free – 5 edits/day (if granted editing permissions by owner)
I have been using AirTable as a free user for a while now and am very happy with how extensible it is. As a work group, our department is using free version of Trello which is OK though I am not a big fan. We also have another department using JIRA, which I have used in past and it also represents a good solution. I would like to upgrade the group to using AirTable and dashboards will be a key part of that justification, but if we have to pay 20/user/mth to get that, it is a show stopper and we will look to other solutions.