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Updates to Our Pricing Plans

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nityadb
Airtable Employee
Airtable Employee

UPDATE 10/31 - we have changed the way we enforce API limits on our Trial and Free plan. Please see our support center for the latest information.

Hello, Airtable community! I'm Nitya, senior product marketing manager here at Airtable. I wanted to share more information about recent changes to our pricing plans. 

Over the past few years, we’ve released many new products and features – including new sync integrations, extensions, and automation capabilities – and the way customers use Airtable has evolved. We’re updating our plans to ensure people have flexible options based on their needs, reflecting feedback we heard from customers and how they use our platform. For example, many Pro plan customers have asked for access to features that were previously limited to the Enterprise plan, and that extension limits were too stringent. 

Our new plans give customers a progressive journey as their organization’s use of Airtable becomes more complex, mapping the features and functionality that customers need with their stage of growth. Below is an overview of the key changes we’ve made and some background on these changes. 

Updating the Airtable Free Plan

Airtable’s Free plan gives you the ability to start building your own flexible apps. We’ve updated the Free plan to be more reflective of the types of usage we see from customers who are just getting started building apps in Airtable. With the changes to the free plan, you'll continue to be able to build your own flexible apps, but will notice a few changes in our storage capacity and limits. 

Specific changes to the Airtable Free plan include:

  • Bases: You’ll still be able to create unlimited bases to manage your workflows 
  • Record limits: 1,000 per base
  • Attachment storage space: 1 GB total storage per base
  • API limits: 1,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Sync integrations and extensions: These will now only be available on paid Airtable plans 

If you’re a Free plan customer, there’s no action required on your part, but you can manage your plan and review usage at any time by visiting your workplace settings. If you are over the limits of the Free plan, none of your data will be removed or deleted from Airtable, but you will see notifications that you have exceeded new limits or are using functionality that is no longer available. If your needs exceed what’s included in the Free plan, we offer multiple paid plans that can help you manage your work in Airtable.

Creating a New Team Plan for Current Plus and Pro Customers

We will replace our current Plus and Pro plans with a single offering for small teams: the Airtable Team plan.

As an Airtable Team customer, you can create tailored apps for your team that power critical workflows using features like Gantt and Timeline views, forms, and advanced controls including private views and table permissions. 

For Airtable Plus customers

Plus customers will get access to the Team plan features without any increase to your bill. If you're a Plus customer today, you'll have the features you enjoy on your current plan, with a few updates including:

  • Increased storage and record space: Scale your data with 10GB of storage and 50,000 records per base
  • API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 
  • Basic permissions: Manage your team’s data and access with field and table editing permissions.  

For Airtable Pro customers

Pro customers will be automatically migrated to the new Team plan and will see similar functionality to what you’re currently using on Airtable today, with a few updates including: 

  • Extensions: You can now add unlimited extensions to your Airtable bases
  • Automations: 25,000 runs per month
  • API limits: 100,000 API calls per month before rate limits are imposed. You can review current rate limits in our developer docs.
  • Attachment storage space: 10GB total storage per base
  • Sync integrations: You will still have access to Airtable’s most popular sync integrations like Google Docs and Slack, but certain sync integrations like Jira and Salesforce will only be available on the Business and Enterprise Scale plans. 

Although the vast majority of customers will not exceed these new limits we recognize that some of you will be impacted and do not take these changes lightly. If you’re a customer with bases over the Team data limits, all of your data will still be available in Airtable, however, you’ll need to upgrade to add any more attachments or records or continue using any active sync integrations available on a higher capacity plan.

Improving How We Serve Enterprises 

Finally, we are introducing two new Airtable plans geared towards multi-team organizations. Airtable Business is for small businesses and departments that need advanced features and basic admin capabilities, offered at $45 per user per month on an annual plan and $54 per user per month on a monthly plan. Smaller organizations can purchase Business on their own, and we encourage larger organizations to contact our sales team to discuss the Business plan. Enterprise Scale is for large enterprises building flexible and powerful apps that can scale across their organizations, and pricing is customized to the organization’s needs.  

If you are currently on Airtable's Enterprise plan, you will not see any changes today. Your account team will provide more information to your organization’s admins and billing owners so they can choose the right plan prior to your contract renewal. If you’re interested in learning more about these plans today, you can contact our sales team.

Looking for more info?

We’re here to help you throughout the process. To get more information about migration timelines, what happens if your account is over limits, and to see a full overview of the changes, please review this Help Center article



122 Comments
Quinn_Ballard
5 - Automation Enthusiast
5 - Automation Enthusiast

@airhead Yes, an a la carte option would be ideal for me (and other light users, I assume). I would easily pay $5-10 a month to enable (AKA keep using) the one extension I have. And along that route, purchasing add-ons to enable colored columns, synced bases, etc. might work in a lot of scenarios. For me, the gap between the free plan and the upcoming lowest paid plan ($20 or $24 a month) is such a huge gap, not just in price but offering far more features than what I've ever used or will need with my current plan. Airtable was such a great tool for light users and that's what caused so many people like me to evangelize it in the first place.

Andy_Lin1
9 - Sun
9 - Sun

@Jonathan 

Thanks for the list of alternatives you've been looking into. Just played around with SeaTable and it has so many features that I've been waiting years for Airtable to implement (things as simple as grouping dates by month, or a LOOKUP function in a formula field).

DNA_PC
5 - Automation Enthusiast
5 - Automation Enthusiast

SeaTable looks appealing, it provides a way to avoid lock-in as well, with on-premises licences.
Really interesting, especially when Airtable is so limited with anything in regard of EU regulations (GDPR, Health data, etc.)

Edit: Oh, and SeaTable also provides a free Enterprise plan, self-hosted (in addition to their cloud offering).
Good to know for those who would like to try it out, I sure will.

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J_Jones
6 - Interface Innovator
6 - Interface Innovator

I wonder if Airtable is getting ready for an IPO.  This pricing move will probably increase their short term revenue from customers with vendor lock-in as they upgrade to Business.

By the time those customers eventually switch to a competing product and are ready to start cancelling Airtable subscriptions, it may be a public company.  

Funny though, since there are other ways to increase customer spend without losing them - a la carte rows and storage upgrades for example, as some of you have mentioned.

Robert_William1
6 - Interface Innovator
6 - Interface Innovator

I use Stackerhq.com with a client. I did a quick audit of who is controlling my client’s data in Airtable (needs editing) vs. who is consuming it via Stacker (needs minimal editing which Stacker provides). Airtable’s quick trigger chaos just saved us 6 Airtable seats which will more than cover the admin upgrades. Now I’ll spend the time making our Stacker site is even more functional via editing capabilities and cut some more seats.

Downgrading isn't an option which is why I'm completely shocked Airtable handled it this way. But, there is a positive outcome for our company and I hope you can find one for yours too. Especially if it means driving traffic to Stacker while enjoying the Airtable upgrades.   

 

 

Andy_Lin1
9 - Sun
9 - Sun

Yeah, an IPO has been discussed for a while now. I'm not sure what's going on with the company in general, but it seems like there's a real disconnect between leadership and team members. Feedback is acknowledged but never acted on. The Product Ideas board has never been groomed, as far as I can see. Glassdoor reviews (not always accurate, but you can see what specific complaints employees have) don't paint the best picture.

There's a lot to like about Airtable as a product, but as a service... I gave up hope a long time ago that they're going to get better at communicating sweeping changes that affect users.

BillH
9 - Sun
9 - Sun

@Robert_William1 

I'm in a similar situation with a client, and looking at this the same way I guess the additional cost per airtable seat going from the new "team" to the new "business" will probably be offset.  I'm just disturbed by the lack of notice (my client just bought an "annual" Pro plan three weeks before the announcement), and the inability to provide access to details on the API call usage. 

Stacker is concerned, they're making a lot of api calls and their clients are the ones who have to pay more to airtable.  If they (and other partners) were only notified of the changes at the same time we were how can we expect better.

I believe Airtable handled the API key transition very well, providing users and partners ample time to plan for the change and deal with it.  I guess it got my expectations too high.

 

Robert_William1
6 - Interface Innovator
6 - Interface Innovator

@BillH Well said

DNA_PC
5 - Automation Enthusiast
5 - Automation Enthusiast

Stacker is concerned, they're making a lot of api calls and their clients are the ones who have to pay more to airtable.  If they (and other partners) were only notified of the changes at the same time we were how can we expect better.

Indeed, they are. And I can confirm they were told at the same time as everybody. Same goes for Noloco, Softr, etc.

It's currently unknown how the update will affect people using those tools. Hopefully, it only concerns people who aren't on the Business plan (I plan to upgrade), so it shouldn't be too bad if you can afford to migrate to Business.

DNA_PC
5 - Automation Enthusiast
5 - Automation Enthusiast

Well, I guess this disappointing announcement is an opportunity for other businesses.
Migrate to business, remove most Airtable users and use a different tool to build your UI seems to be the way to go for cost saving!

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