Skip to main content

Hello,

I'm building a new business (creating adult study abroad programs, targeted at the US market) and using Airtable for product management and CRM. I had initially planned to use Mailchimp, via a Make integration, for both marketing and transactional emails, but I have hit a wall importing my initial contact list from Airtable into Mailchimp. I am not a developer and Mailchimp support has been confoundingly bad (2 weeks of effective radio silence, then 3 days of denying that their platform integrates with Make), so Mailchimp and I are going to have to part ways.

I am looking for recommendations for a marketing email platform that I can integrate with Airtable - either directly or via Make - without needing to code. Does this exist? I have read on other posts here that Sendgrid integrates directly...but I don't know if this is the best solution. Here's what I need:

- robust no-code email editor (similar to Mailchimp)

- ability to update contact list based on multiselect tags in multiple fields (this is where uploading my contact list from Airtable to Mailchimp via Make was too complex)

- ability to separate out transactional emails (500 contacts on customer list) from marketing emails (10K contacts), and segment each based on which programs they are interested in/enrolled in, etc. (in Mailchimp this would have been 2 different audiences)

I don't think I need to have a two-way integration - with the size of my contact list, I could just export the unsubscribes every so often and manually update them in Airtable

Thanks in advance for recommendations/creative solutions!

 

 

I've tried about 7 different marketing email integrations using Make’s advanced automations & integrations with my Airtable consulting clients, and the best one that I've found so far is Mailgun.

MailGun is very easy to setup, and as far as I know, it does everything that you listed above. Also, their support is quick & responsive too.

If you’ve never used Make before, I’ve assembled a bunch of Make training resources in this thread. For example, here is one of the ways that you could instantly trigger a Make automation from Airtable.

Hope this helps! If you’d like to hire an expert Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld

When you say study abroad programs you might want to nurture leads right? At the end of the day you are looking to make revenue from email marketing sending them drip sequences. In that case the best options would be to use something like ActiveCampaign or Drip. You can use Make.com to integrate them easily with airtable. And those email platforms have robust automation features as well like conditional content I mean based on the fields data or their activity. Let me know if you have any other questions. Would be happy to answer. I am a Digital Marketer turned Automation Consultant. 

When you say study abroad programs you might want to nurture leads right? At the end of the day you are looking to make revenue from email marketing sending them drip sequences. In that case the best options would be to use something like ActiveCampaign or Drip. You can use Make.com to integrate them easily with airtable. And those email platforms have robust automation features as well like conditional content I mean based on the fields data or their activity. Let me know if you have any other questions. Would be happy to answer. I am a Digital Marketer turned Automation Consultant. 


Thank you @satya_raju - I will look into both of those!

Thank you @ScottWorld!  I will check out Mailgun...and your website as well!

Just curious, did the 7 integrations you tested include the apps mentioned in this thread - ActiveCampaign and Drip?

Thank you @ScottWorld!  I will check out Mailgun...and your website as well!

Just curious, did the 7 integrations you tested include the apps mentioned in this thread - ActiveCampaign and Drip?


Hi @Cazzer44 , No, I was actually not aware of ActiveCampaign and Drip! I will add both of those to my list to check out in the future!

Update in case anyone is interested: After further research, I ended up going with Brevo. I'm only just getting started, but the field mapping is so much more intuitive than Mailchimp, and setting up automations via Make is so far super straightforward. Plus Brevo is a fraction of the cost of ActiveCampaign and platforms I looked into.

Hello,

I'm building a new business (creating adult study abroad programs, targeted at the US market) and using Airtable for product management and CRM. I had initially planned to use Mailchimp, via a Make integration, for both marketing and transactional emails, but I have hit a wall importing my initial contact list from Airtable into Mailchimp. I am not a developer and Mailchimp support has been confoundingly bad (2 weeks of effective radio silence, then 3 days of denying that their platform integrates with Make), so Mailchimp and I are going to have to part ways.

I am looking for recommendations for a marketing email platform that I can integrate with Airtable - either directly or via Make - without needing to code. Does this exist? I have read on other posts here that Sendgrid integrates directly...but I don't know if this is the best solution. Here's what I need:

- robust no-code email editor (similar to Mailchimp)

- ability to update contact list based on multiselect tags in multiple fields (this is where uploading my contact list from Airtable to Mailchimp via Make was too complex)

- ability to separate out transactional emails (500 contacts on customer list) from marketing emails (10K contacts), and segment each based on which programs they are interested in/enrolled in, etc. (in Mailchimp this would have been 2 different audiences)

I don't think I need to have a two-way integration - with the size of my contact list, I could just export the unsubscribes every so often and manually update them in Airtable

Thanks in advance for recommendations/creative solutions!

 

 

Hey there! I've been in your exact situation before and would highly recommend checking out ConvertKit - it integrates beautifully with Airtable via Make without any coding needed. Their visual email editor is super intuitive (honestly better than Mailchimp's in my opinion), and they excel at handling tag-based segmentation which sounds perfect for your multiselect field situation. ConvertKit also makes it easy to separate transactional from marketing emails and segment based on program interests just like you need. Their support team is incredibly responsive - I once had an integration question answered within hours, which was a refreshing change after dealing with Mailchimp's frustrating support. If ConvertKit doesn't appeal to you, ActiveCampaign might be worth investigating as another solid option with great Airtable/Make integration capabilities. Good luck with your study abroad business - sounds like an awesome venture!

 

 

Reply


Terms & Conditions