HTML Inside of Formula?

[Vutropush]

Hi all, 

I'm trying to set up a HTML button with a link that includes a variable "Name" (name of the product) like this: 

I tried adding " " to make everything except &Name& green but it didn't work. 

Is there a way to put HTML in the formula and use variables? 

Surely I'm missing something. 
Thanks!  

[kuovonne · Accepted solution]

What you are missing is that you need to put hardcoded text inside straight quotes. Then you also need to either escape internal quotes or alternate quote styles. 

[Vutropush]

Maybe not 100% pretty but it worked!