Unfortunately, Airtable’s “Send Email” automation action does some very strange things like that.

Another major problem with the “Send Email” automation is that they always include an “unsubscribe” button at the bottom of the email, which makes no sense.

But if somebody accidentally clicks on that “unsubscribe” button, Airtable gives you no way to “resubscribe” them again, so you will never be able to send them any more automated emails again in the future.

Your best bet for solving all of these problems is to NEVER use Airtable’s “Send Email” action.

Instead, you can use Airtable’s “Send Gmail” action or “Send Outlook email” action — both of which behave properly and both of which act as you would expect them to act.

Even better, you can outsource your email automations to Make’s advanced automations & integrations, which offers support for any email service on the planet, and gives you significantly more control over your email automations.

If you’ve never used Make before, I’ve assembled a bunch of Make training resources in this thread. For example, here is one of the ways that you could instantly trigger a Make automation from Airtable.

Hope this helps!

If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld

Hey ​@viktor.deri,

As mentioned by Scott above, I would highly suggest using Send Gmail or Send Outlook automations within Airtable. -for further context please see screenshot below. When selecting any of such options, and choosing which account these emails should be sent from, you’ll be prompted to set a new connection where you will need to do a very quick login.

Hope this helps!

 

 
Feel free to grab a slot using this link if you need any help setting this up!

Mike, Consultant @ Automatic Nation

Ah yeah that’s just visual, on your client’s side they see themselves as the main ‘To’ recipient, and you as the CC.  The docs mention this:

https://support.airtable.com/docs/send-an-email-action#understanding-expected-behavior-in-to-cc-and-bcc-fields

Thanks for the info. That's great news—and, best of all, it's easy to do. :)

Just throwing in here that Airtable likely has to include the “Unsubscribe” link in their auto-emails due to regulations in various territories—e.g. in the U.S. it would likely fall under the CAN-SPAM Act—so they can avoid compliance risks issues, as just about any commercial email coming from a business in the States must have an unsubscribe option.

(whether or not you should have an unsubscribe form link in your email is something i fully leave up to you/legal advice as i am very much not a lawyer—just someone who cares a lot about privacy regulations!)

​@ScottWorld, ​@TheTimeSavingCo , ​@Mike_AutomaticN ​@stagandforge

Hey everyone, circling back with a little extra humor. So imagine this scenario: we’re in a big-ish organization that’s all-in on Airtable for email automation because, well, no Gmail or Outlook allowed. Everything’s running smoothly until suddenly a decent chunk of folks just aren’t “getting” the emails, and I’m on this grand detective mission trying to figure out why.

Fast forward the the big reveal: someone casually mentions, “Oh yeah, I unsubscribed months ago, forgot all about it!” Imagine my face at that moment, priceless. All that troubleshooting, and it turns out it’s just a classic unsubscribe surprise. I don’t know why but I find this so funny, especially when I had to bring this up to Airtable support to undo the unsubscriptions.

Now, on a more serious note: it would be great if Airtable considered a way to handle these enterprise scenarios differently. Like maybe offering an option to remove or customize the unsubscribe link for purely internal communications. That way, we’re not left on a wild goose chase in the future. But for now, thanks for all the tips, definitely looking into alternative solutions to keep the laughs and the emails flowing!