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Sending HTML emails from an Automation using Outlook

  • November 24, 2021
  • 4 replies
  • 132 views

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Hi there, I want to send HTML emails from AirTable using the Send Outlook Email action in Automations. I need them to contain embedded images with external links and a call to action button at the bottom. Please can someone tell me if this is possible and if so how?

4 replies

Databaser
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  • Brainy
  • November 27, 2021

ScottWorld
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  • Genius
  • November 27, 2021

Only very basic tags like <p>, <b>, <i>, <a href> are natively supported by Airtable’s Outlook action.

For full HTML support, your best bet is to use Make’s Outlook integrations alongside Make’s Airtable integrations.

You can actually use Make with ANY email service that you’d like, because Make natively supports over 3,100 apps. And if your email service isn’t natively supported, you can always use Make’s HTTP modules to communicate with ANY app on the web that has an API.

If you’ve never used Make before, I’ve assembled a bunch of Make training resources in this thread. For example, here is one of the ways that you can instantly trigger a Make automation from Airtable

I also give live demonstrations of how to use Make in many of my Airtable podcast appearances. For example, in this video, I show how to work with Airtable arrays in Make.

Hope this helps!

If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld


kuovonne
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  • Brainy
  • November 28, 2021

Per this article, both <a> tags and <img> tags are supported in email automations. Formatting <div> tags does not seem to work. This article is not specific to Outlook emails, but I find these tags work in both Airtable branded emails and Google emails, so they probably work in Outlook emails.

You cannot embed an html button, but you can use a link that will open a webpage. You may even be able to use an image inside the link, where the image looks like a button.


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  • Inspiring
  • December 18, 2025

Hi ,
 

Just wated to add FlexiPage as a solution. We have built it, so you can design HTML emails easily with Airtable data.
Checkout FlexiPage. FlexiPage supports transactional emails, along with document automation.

FlexiPage integrates with Airtable well and provides mobile responsive email out of the box. FlexiPage also supports buttons and you can provide dynamic URL directly from your Airtable base.

Checkout FlexiPage Transactional Emails

 

Regards

Paz