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After reading this topic about tracking an airtable iFrame, I looked deeper into if its possible to track interactions within an iframe through scripting. I read a few articles, but this one explained most clearly that it’s not possible:



Note: To reiterate, you need developer access to the iframe in question . This means the source website’s code, not the iframe HTML on your website. 80% of the cases I see where people are struggling with tracking iframes are simply not possible. Without access to the iframe in question, you cannot install any tracking code.



Since I don’t have access to the source for the embedded form, I can’t do tracking.


My organization is relying heavily on airtable, especially for volunteer signup forms. We’d like to know how our forms are doing in terms of converting potential volunteers, but right now we’re blind because Airtable doesn’t integrate with Google Analytics.


Another tool we use, Donorbox, also relies on embedded iframes, but has an option to input a Google Analytics tracking snippet to append to their embed code. The way that works is documented here.


Is airtable likely to build this sort of integration at some point? If not, is there another form app that integrates closely with airtable that does? I looked at JotForm but it doesn’t have the level of analytics we’re looking for.

You can get around this by creating the form in HTML instead of embedding the default Airtable iframe. This video explains how to do it: https://www.youtube.com/watch?v=TQJz2k9tT8c

The main limitation is that you cannot add attachments via the HTML form which is quite annoying. But if your form doesn't need attachments uploading, its a very good solution. 


+1

We’d like to add Google Analytics to our public-facing forms too.

They accept upload attachments, so can’t use the suggested workaround.


You may want to look into Fillout’s advanced forms for Airtable for this.

They offer some integrations with Google Analytics, and they also have their own built-in analytics as well.

Fillout also offers hundreds of features that Airtable’s native forms don’t offer, including the ability to update Airtable records using a formcreate custom PDF files from a form submissionaccept payments on forms, display Airtable lookup fields on forms, create new linked records on a form, control access to a form via SSO or email domains or a list of email addresses stored in Airtable, perform math or other live calculations on your forms, collect signatures on a form, create multi-page forms with conditional paths, connect a single form to dozens of external apps simultaneously, add CAPTCHAs to your form, and much more.

I show how to use a few of the advanced features of Fillout on these 2 Airtable podcast episodes:

Hope this helps! If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld