Skip to main content

 

Hey Airtable Marketing User Group!

 

We’re so excited to announce our next virtual user group event on October 21st featuring Alex Smith, Director of SEO & Growth at Forbes Advisor! 

 

Alex will share how Airtable transformed their affiliate marketing and publishing operations, streamlined complex multi-department collaboration, and eliminated disconnected tools. Learn how their database structure and automations power 1,500 tasks, across 270+ users, 17 editorial teams and 8 departments.

 

What You'll Learn:

  • Centralized Workflow: How a single source of truth powers all affiliate marketing publishing and supporting operations.
  • Operational Sprints: Manage team workload prioritisation from planning to month-end analysis.
  • Dynamic Interfaces: Personalized team & role-based logic in a single consolidated interface (via dynamic conditions on linked records & component visibility)
  • Advanced Workflows: See user-orientated visual queues, and locking systems in action for seamless cross-functional collaboration across steps, roles and departments.
  • Real-World Impact: Discover how Forbes saves editors 2 hours daily, scaling to 10,000+ publishes annually, and operates a 30,000+ high quality editorial page library.

 

Don't miss this chance to learn from a leading expert on building efficient, scalable, and automated workflows that deliver real ROI.

 

Register now to secure your spot!
 

👀 P.S. ​Senior Scaled Customer Success Manager at Airtable, @Courtney11, is going to be our host for this event -- you won’t want to miss it! 

Thanks to everyone who joined this event today! Alex Smith from Forbes Advisor shared how Airtable has revolutionized their marketing and publishing operations. Be sure to catch the recording below, or keep reading for top highlights:


3 Key Takeaways 👀

  • Forbes built a single, highly personalized Airtable interface that powers collaboration for 17 editorial teams and 270+ users, allowing each team member to see only the data and actions relevant to their role. This approach eliminated the need for dozens of separate interfaces and made onboarding and daily work much more efficient.
  • The workflow is structured around operational sprints, with tasks moving from backlog to active work and completion. Automations and dynamic conditions ensure that only the right people can take action at each step, reducing errors and saving editors significant time—up to 2 hours per day.
  • Visual cues, icons, and conditional logic in Airtable interfaces make it easy to track progress, manage deadlines, and ensure accountability across departments. (Hint: check out the recording below to see this in action!)


We hope to see you all at the next event! 

 

 

Thanks for having us ​@MaddieJ ​@BenGreen  ​@Courtney11 

Terms & ConditionsAccessibility statement