Marketing teams put a lot of care into planning great campaigns. The real challenge often comes after launch, when requests flow in from multiple sources, priorities evolve, and visibility gets harder to maintain.
📅 January 30
⏰ 10a PT / 1p ET
🌐 Register: https://airtableevents.com/marketingcampaignoperations-01-2026
This session is about using Airtable to bring calm and clarity to campaign execution, without slowing teams down or adding unnecessary processes.
This Marketing User Group session is based on real patterns we see across enterprise marketing teams working on complex, cross-functional campaigns.
What to expect
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How high-performing teams define what a “campaign” actually is
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Designing a campaign intake model that stops everything from feeling urgent
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Structuring campaigns so execution stays aligned across channels and teams
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Tracking campaign health mid-flight without micromanagement
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Creating exec-ready visibility without rebuilding slides every week
Who this is for
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Marketing Operations and Campaign Operations leaders
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Creative Ops and Program Managers
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Marketing Directors supporting complex launches
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Anyone responsible for keeping campaigns moving without chaos
Attendees will leave with a clear mental model for campaign operations they can apply immediately, regardless of team size.
