Welcome to the August 2025 edition of The Airtable Effect—a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
In each rendition of the newsletter, we’ll bring you:
- New product and program launches and updates
- The latest educational content from Airtable Academy
- Highlights from the Airtable Community
- Upcoming events you won’t want to miss
You can find The Airtable Effect every month:
- In your inbox (are you opted into marketing emails?)
- On LinkedIn (make sure to subscribe to the LinkedIn newsletter)
- In the Airtable Community (check the Onboarding Resources section)
Let’s take a look back at what happened in Airtable last month.
🎥 Build Your First App: The Airtable Beginner’s Guide
Curious about building with Airtable? A brand new tutorial, Build Your First App: The Airtable Beginner’s Guide, is now available on YouTube to get you started.
This beginner-friendly tutorial walks you through building your first AI app in Airtable. Learn the core concepts of Airtable as you build, including how to structure your data, crafting visual interfaces, and building Field Agents that perform work for you.
You'll learn how to:
- Use Omni to create and customize your app
- Link tables and manage relationships
- Pull in real-world data from the web
- Use AI field agents to automate research, content creation, and more
- Design dashboards and interfaces to run your operations
🛠️ Product Playback
Our first Product Playback is here, which provides a snapshot of what we’re hearing from you and how Airtable Product is responding. In this edition, we highlight the 150+ community-submitted ideas from the past quarter, share recent launches like Omni, Field Agents, and same-table backlinks, and give a peek into what’s next: from enterprise-scale improvements to deeper integrations.
Read it to explore:
- AI-native Airtable – Omni, Field Agents, and a faster way to build
- Linked record enhancements – same-table backlinks and more
- Custom visualizations – enhanced Gantt, dark mode, and color options
- Form upgrades – smarter, more flexible, and now AI-powered
- Enterprise scale & governance – HyperDB, sandboxing, and new admin roles
- …and more updates across mobile, integrations, and performance
Read the full Product Playback here →
🪺 More Nested Records in List View
You can now create richer, deeper hierarchies in list views—up to seven nested record levels for a total of 10 hierarchical levels. This unlocks greater flexibility for project planning, task management, and other complex workflows, especially when paired with backlinks.
Instead of juggling multiple tables for milestones, tasks, and subtasks—or flattening everything into a single view—you can now build multi-level lists that keep date dependencies intact and mirror (+enhance) the structure of traditional PM tools all within Airtable.
Learn more in the updated List view overview article in our Help Center →
🎭 Airtable Media and Entertainment User Group
Exciting news for everyone in the media and entertainment industry! We've launched a new Airtable Media and Entertainment User Group. This dedicated space on the Airtable Community is the perfect spot for anyone in film, TV, music, publishing, or live events to connect with peers, share best practices, and discover new ways to streamline your work.
Join the group today to start connecting, sharing insights, and learning from one another – and catch the replay of last week’s kickoff event: ‘Optimizing your Marketing and Promotion Communications’.
Join the Media and Entertainment User Group here →
📅 Community Event Calendar
We’re always planning an exciting calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
August 19 | Marketing User Group: Creative Proofing in Action
Tired of chasing feedback across endless emails and threads? Learn how Airtable’s new Proofing feature can streamline your creative reviews, manage version control, and centralize stakeholder feedback—all in one place. (Register here →)
August 26 | EDUser Group: AI Study HAll
Ready to bring the power of AI to your EDU workflows? Join us for an Airtable AI Study Hall on August 26, where we'll explore practical AI use cases in education and get a live demo of Airtable's newest AI features, including Omni and Field Agents. (Register here →)
🚀 Product Launch Recap
Catch up on the latest features that launched this month—built to save you time, streamline workflows, and unlock new use cases.
✅ ProductCentral Interface Background Color
You can now set your base color as the interface background color in ProductCentral, creating a more cohesive and branded look. This visual enhancement makes interfaces feel more immersive and aligned with your team’s identity.
Use cases:
- Match interface visuals to company or product branding for internal consistency
- Differentiate multiple ProductCentral interfaces at a glance by base color
- Create themed backgrounds for specific projects, launches, or departments
✅ Home App Tiles
Interface and base tiles for the same app are now merged into a single tile on the Home screen. Clicking on an app tile takes you to your most recent location—whether that’s the app’s interfaces or data. Hover over the tile to see a quick link to the app's data if you have access. You can also use the ••• menu to navigate to a specific interface.
Use cases:
- Streamline navigation between app data and interfaces without hunting for separate tiles
- Quickly resume work where you left off in a specific app
- Give new users a more intuitive way to explore an app’s data and interfaces from one starting point
✅ Proofing
Proofing brings the entire creative review and approval process into Airtable (no more juggling tools or losing track of feedback).
Your attachment fields can now operate as powerful versioning systems. Track multiple file iterations with automatic version numbering, simplifying the evolution of creative assets from concept to approval. Compare different file versions simultaneously to easily spot changes and improvements with a simple side-by-side view.
You can now also add precise feedback directly on files with comprehensive annotation tools including note annotations, rectangle highlights, freehand markups, and text highlighting for PDFs. For PDFs, Proofing automatically identifies and highlights text differences between versions, simplifying revision spotting and ensuring thorough review. External stakeholders can participate in reviews without full Airtable access; comment-only users can view files and add annotations, making client and vendor collaboration seamless.
Use cases:
- Track creative asset versions from concept to final approval
- Compare design iterations or document updates side-by-side to spot changes quickly
- Collect PDF annotations from clients or vendors without giving them full workspace access
View “What’s new in Airtable” →
🧑🎓 #AirtableAcademy in the wild…
Spotlighting recently certified Airtable users, learnings, and celebrations from those using the #AirtableAcademy hashtag.
via Aimen Bouzid:
Just became an Airtable Certified Builder ✅ My biggest takeaway: You don't need a deep data analysis background to build powerful systems for your team. While my data background helped, it's a plus, not a requirement. The learning curve is incredibly gentle, and Airtable's AI (Omni) makes it one of the most intuitive platforms for non-technical builders. This is a massive unlock for anyone in GTM, RevOps, Marketing, or Product in Enterprise.
via: Oman Abyshev 💼:
I’m happy to share that I’ve obtained a new certification: Airtable Builder from Airtable! The Airtable Builder Certification is designed for those who want to master the art of building and managing workflows in Airtable. This certification goes beyond the basics, providing you with the knowledge and skills to create custom applications, design interfaces, automate processes, troubleshoot issues, and much more. So, starting from today, I'm a hashtag#CertifiedAirtableBuilder.
via Raj Dharmer:
Excited to share that I've just obtained the AI App Builder certification! 🎉 This completes my triple certification journey with Airtable: Builder, Admin, and AI App Builder.
via Tina Swarnkar:
Excited to share that I've successfully completed the AI-Powered App Building course on Airtable Academy and earned my Airtable AI App Builder Certificate! It was an incredibly insightful journey learning to leverage AI within Airtable for more powerful and efficient applications. Looking forward to applying these new skills!
via Henri Vekhnik:
I’m happy to share that I’ve obtained a new certification: Airtable Admin Certification from Airtable!
via Robyn Shelley:
🎓 I recently completed my Airtable AI Certification, and I’m genuinely amazed by what Airtable has built. The combination of AI and no-code isn’t just powerful — it’s operationally transformative. You can extract insights, generate content, analyze customer sentiment, and even conduct market research — all within structured workflows that real teams actually use.
via Chris Jarrell:
I’m happy to share that I’ve obtained a new certification: Airtable Builder Certification from Airtable!
via Pamela Carle Siebert:
I’m happy to share that I’ve obtained a new certification: Airtable Builder Certification from Airtable! I've been using it for a few years now to streamline data collection and other processes, but just completed the coursework and took the exam to make it official.
Did you find the Airtable Effect helpful? Any suggestions or recommendations for future editions? Want to learn more about the Airtable Academy and/or Community programs?
Or do you want to be featured in an upcoming rendition? Reach out on LinkedIn and/or on the Airtable Community (@kev) and show us what you've built in Airtable!