Welcome to the July 2025 edition of The Airtable Effect—a monthly roundup of what’s new, what’s inspiring, and what’s possible with Airtable. Whether you're an everyday builder, a certified pro, or just getting started, this newsletter is for you.
In each rendition of the newsletter, we’ll bring you:
- New product and program launches and updates
- The latest educational content from Airtable Academy
- Highlights from the Airtable Community
- Upcoming events you won’t want to miss
You can find The Airtable Effect every month:
- In your inbox (are you opted into marketing emails?)
- On LinkedIn (make sure to subscribe to this newsletter!)
- In the Airtable Community (check the Onboarding Resources section)
Let’s take a look back at what happened in Airtable last month.
✨ Meet The New Airtable: AI That Builds With You
Forget siloed chatbots and disconnected tools. Airtable now brings AI directly into your data and workflows, so you can turn ideas into apps, automations, and insights—instantly.
Create custom, production-ready apps in minutes using conversational building and powerful no-code components. No technical expertise required.
Meet Omni
Omni is your conversational AI collaborator, built into Airtable. Create apps, analyze data, and research the web using simple prompts -- no technical expertise required.
Ask it questions like…
- Build a system for managing our influencer program, including potential partnerships, social metrics, and outreach
- Create a tracker for our upcoming product photo shoot, including resources, schedules, and creative assets
- Build a budget tracker to help me monitor expenses and track donations to my nonprofit
- Design a task manager app for our operations team to assign and monitor projects across the org
…and anything else you’d want to do, learn, or understand about your data, automations, and interfaces.
Airtable Field Agents
Field Agents are always-on AI automations embedded in your records. Analyze docs and images, research companies, generate insights, and automate tasks at scale -- configured exactly how you need.
Leverage Field Agents to…
- Scan contracts, invoices, and reports for red flags and hidden gems. Turn documents into structured and actionable data in Airtable.
- Enrich leads, analyze competitors, and summarize news. Agents bring real-time web data into structured workflows—working constantly to find answers and drive action.
- Generate countless concepts in content and images. Extend your thinking with sophisticated localization for every region in your portfolio.
…or anything else your workflow needs. Airtable will let you spin up custom agents to handle any task.
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Want to upskill in AI-powered app building, from LLM fundamentals, prompting strategies, and use-case identification to Airtable AI configuration and AI credit management? Enroll today in Airtable Academy’s updated AI-Powered App Building learning path.
🛠️ Put AI to Work with the Airtable AI Playbook
Get inspired by our most impactful, real world AI uses in Airtable. Try them out yourself to unlock immediate value for your business.
Within the AI Playbook, you’ll find AI plays across Marketing (event venue management, asset localization, campaign concept ideation), Operations (portfolio optimization, status summary customization, competitor monitoring), and Product (feature intake scoring, release notes generation, roadmap creation assistance).
Every play in our library includes:
- A downloadable template for your base
- A walkthrough demo video
- Tips on when to use the play
- Tips on how to measure business impact
- A sample process design
- Sample Field Agent prompts
🗺️ Navigating Airtable’s New AI-First UI
Airtable’s interface has been completely refreshed to help you get more done, faster. The new UI features a cleaner layout, modern navigation, and streamlined controls, making it easier than ever to find what you need and stay focused on your work.
New to Airtable Academy, the Navigating Airtable's AI-First UI course will help you and your team get up to speed with the latest AI-Native features with a series of interactive, hands-on tutorials.
Learn how to create a new app using AI, navigate the updated data layer UI, work with Omni, use the updated Field dialog, and deploy Field Agents—all designed to help you harness the full power of Airtable's AI-First UI.
Enroll in the full AI learning path here →
💡 Community Spotlight: The WINNERS of the Airtable MVP AI Build Contest
ICYMI, we recently challenged our Airtable MVPs (the most highly sophisticated Airtable builders who are part of our exclusive MVP program) to showcase how they're leveraging Airtable's AI capabilities to solve real-world problems, and the results were truly inspiring.
From streamlining complex business operations to enhancing personal well-being, these winners demonstrate the immense potential of what you can build with Airtable AI ✨
Check out the post to learn more about the following AI apps submitted by our MVPs:
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'Proactive Pipeline Rescue' by
@D_F -
'AI-Powered RevOps Platform' by
@laurenb -
'Enterprise Solution Management' by
@nick26 -
'Personal Medical & Health Tracker' by
@alxwlfe_airbnb -
'Candidate Application Management' by
@Ian_Muyrong
📅 Community Event Calendar
We’re always planning an exciting calendar of live events, user group hangouts, and office hours. Here’s what’s coming up:
July 16 Onboarding Office Hours
Are you new to Airtable, need some guidance navigating a roadblock, or looking for some new build tips? Join our Scaled CSM team for our monthly session offering live Q&A, a resources overview, and build best practices.
July 23 Airtable Enterprise Network User Group
Join us for the next Airtable Enterprise Network ‘Table Talks’ event featuring TekniPlex! As a globally integrated materials science solutions company, discover how TekniPlex has revolutionized their marketing operations using Airtable AI, automations, and interfaces.
July 24 Airtable AI User Group
Join us for the next Airtable AI User Group event to see how West Virginia University's Brad & Alys Smith Outdoor Economic Development Collaborative (OEDC) is revolutionizing its workflows with Airtable AI. Paris Winfrey, Assistant Director of Program Operations, will share their use case that's making a real impact on their finance team and grant management processes.
July 29 Airtable ‘EDUser’ Group
Join the Airtable EDUser Group for an exclusive look at how NaTakallam, a language learning platform that connects refugee language educators and translators with learners around the world, leverages Airtable and powerful automations to manage their operations and measure their impact.
🧑🏫 Academy Updates
We’re always evolving Airtable Academy to reflect your feedback and learning goals:
🆕 New Launches
Navigating Airtable’s AI-First UI: Use this series of interactive tutorials to familiarize yourself with the essential changes and functions as a part of Airtable’s AI-Native launch. This includes navigation support related to the updated UI, and hands-on walkthroughs for using Omni to create new apps, build and support your workflows, and a look at newly redesigned field agent capabilities
Airtable AI Administration: Designed for both Admins and Builders, this course will walk you through how to configure AI-related settings, understand the fundamentals of credit management and discuss the permissions schema inherent to AI tools.
🫵 Airtable AI for… You
Created in partnership with teams across Airtable, take a closer look at Airtable AI in action.
Airtable AI for Marketing: Learn how AI can be leveraged for impactful marketing campaigns, optimized workflows, and enhanced creativity.
Airtable AI for Product: Explore how product teams can utilize Airtable AI to enhance competitive analysis, customer feedback management, and align features with strategy.
Airtable AI for Strategic Portfolio Management: Discover how AI can enhance strategic portfolio management with high-impact, low-effort use cases and support tasks like automating resource allocation and monitoring risks.
Airtable AI for People Workflows: Discover how Airtable's AI transforms HR workflows, from onboarding to recruitment, using integrated tools and automated workflows.
Airtable AI for Vendor Management: Learn how Airtable's own Finance Operations team powers their vendor management workflow with Airtable AI.
🧑🎓 #AirtableAcademy in the wild…
Spotlighting recently certified Airtable users, learnings, and celebrations from those using the #AirtableAcademy hashtag.
via Nuthan Kumar B M:
Excited to share that I’ve officially completed the Airtable Builder Certification! This journey has deepened my skills in building powerful, efficient, and customized Airtable bases that streamline workflows and enhance collaboration. From mastering advanced formulas to creating dynamic views and automations, I’m now equipped to unlock even more value from this incredible platform.
via Quintin Hills:
Excited to share that I’ve just added the Airtable Admin Certification to my journey. From internal tools to full-scale business apps, Airtable has been a core part of my workflow for nearly a decade. This certification is just the next step in continuing to build scalable, flexible solutions for teams and businesses.
via Joy Kasarachi:
🎉 Certified Airtable Builder; Officially Unlocked! 🔑 It started with me wondering, “Can this tool actually fix the mess of scattered spreadsheets?” Now? I build structured systems teams can rely on, all from one flexible, visual workspace: Airtable. I’m thrilled to share that I’ve officially earned my Airtable Builder Certification, a milestone that reflects how far I’ve come in mastering smart, scalable workflow solutions.
via Prisca Agu:
This certificate isn’t just a badge. it’s proof that I can organize chaos, automate workflows like a boss, and build Airtable systems that even your team’s would enjoy and could navigate easily. So nope, I’m not just pressing buttons. I’m making data look gorgeous, efficient, and stress free.
Did you find the Airtable Effect helpful? Any suggestions or recommendations for future editions? Want to learn more about the Airtable Academy and/or Community programs?
Or do you want to be featured in an upcoming rendition? Reach out on LinkedIn and/or on the Airtable Community (@kev) and show us what you've built in Airtable!
Until next time... 🤙