One thing I keep seeing with Airtable setups is how quickly costs jump once you involve external users.
The moment you need vendors, clients, or partners to log in and update anything — even a single field — Airtable treats them as paid seats. It doesn’t really matter whether they’re full editors or just touching a tiny part of the workflow.
People usually try a few workarounds:
- Shared views (which break as soon as you need write access)
- Forms (which don’t work well for ongoing updates)
- Interfaces (which still run into permission and billing limits)
It works for small setups, but once you cross a certain scale, the math starts getting painful.
I ended up writing a longer breakdown of why this happens and what people usually do instead, in case it helps someone else:
https://clientlybase.com/problems/airtable-seat-cost-explosion
