I am trying to ingest records that include formatted text from another database into Airtable. I have tried converting the formatted text to markdown and packaging it in XML so I could use the XML import app to add it to my base, but when I try to map the element containing the rich text to a column with rich text enabled, that column is not available in the picker.

I hope that the API allows for creation of records with rich text, but - before I spend time writing the code to try to do this, I wanted to confirm 1) that I did not make some kind of error in the XML import app or in configuring the relevant column in my base that precluded that method from working and 2) that the API should allow for this functionality. I tried searching the documentation in the help center, but found nothing describing any limitations to or methods for importing rich text.