Airtable has worked so well on student side of the school I work for, that I’m making a major leap into using it for our marketing activities.

Which activities? All of them:

Project Management

Publishing Calendar

Partner CRM

Vendor Contacts

Media Hit Database

Collateral Management

Campaign Results

Swipe File

and Event Planning

It makes sense for all of this to be in one database, not spread across a half dozen applications. There are products that attempt to do this, but they cost $$$ a month and often trade functionality for usability.