Over the last year, we’ve been working with SMBs and mid-market teams that want to scale operations using Airtable and AI — but often struggle with fragmented workflows, unclear ownership, and automations that break as they grow.
We’ve seen that tools alone aren’t the solution. What actually works is designing a clear operational strategy first, then using Airtable (with OMNI and AI) as the backbone for well-structured workflows.
A simple way to visualize this is Santa’s Workshop:
inventory, production, locations, and delivery all work because the system is designed end to end — not because of a single tool.
We’re hosting a webinar where we’ll walk through:
– real workflow rebuilds
– common red flags we see in growing teams
– how we structure operational architecture in Airtable for scale
– how AI fits after workflows are stable
If you’re interested in practical examples and real implementations (not theory), you can check out the webinar details here:
👉 https://airtableevents.com/airtableenterprisenetworkworks-12-2025
Happy to answer questions or discuss how others here are approaching operational scale with Airtable.