Hello and welcome to the Airtable Community @John_Rhee!
It sounds like automations would be a good fit for your workflow. You could set a trigger to go off when a record matches certain conditions, and then send out an email to customers to get their feedback. I recommend checking out this automation guide for more information on automatically sending out emails.
If you’d like to learn more about building custom form URLs I’d recommend checking out this support article.
Also at this point of time we don’t allow for embedded forms within emails currently—but you can input a custom link within the email by using an
<a/> HTML tag:
`<a href="FORMLINKHERE">This text will be what the user sees</a>`
Let me know if I can help provide any more information, and if this helped answer your question please mark it as the solution :white_check_mark: .