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Best CRM to integrate with Airtable

H

Hey there,

I’m in need of some advice from the community. We have recently set up Airtable as a CRM and it is working wonderfully with the exception of e-mail tracking.

We’re still using Hubspot for e-mail tracking with a button from within Airtable that takes you directly to the deal in Hubspot - so you can see/send comms to a contact. However, we’re really keen to ditch Hubspot but I don’t think it’s possible to solve the e-mail tracking from within Airtable.

Does anyone have any experience with any other CRM’s that offer email tracking and offer a clean/straight forward integration with Airtable? Currently, we use integromat to bridge the gap which works well but we cannot use it for contact mapping.

Any help would be greatly appreciated.

    Andres_at_Conne
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    Harry, Pipedrive has email tracking and is very well connected with Integromat. Could be used for contact mapping.

    J
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    • Joe_Hewes
    • Inspiring
    • April 25, 2022

    You can use Integromats tools to record emails in and out of any smtp email box. We use a combination of this and sendinblue’s open tracking (also via Integromat) to replicate a lot of hubspot’s features right inside Airtable

    H

    Thanks for the replies! Pipedrive seems to be the best recommendation so far - few others have recommended offline.

    A

    When you say “email tracking” do you mean:

    • Seeing content of all emails sent and received in Airtable
    • Seeing whether 1-1 emails were opened in Airtable
    • Seeing whether marketing emails were opened/clicked in Airtable

    Slightly different solutions for each.

    A
    1 person likes this
    • A
      Ashley_Mouada
    E
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    • Et_cherri
    • New Participant
    • March 9, 2024
    Andrus_Purde wrote:

    When you say “email tracking” do you mean:

    • Seeing content of all emails sent and received in Airtable
    • Seeing whether 1-1 emails were opened in Airtable
    • Seeing whether marketing emails were opened/clicked in Airtable

    Slightly different solutions for each.


    Hey Andrus,
    What would you use for [Seeing whether marketing emails were opened/clicked in Airtable] ?
    I am working for a company that uses KEAP - (aka InfusionSoft) for many years, and now that I recover all the data from their different WordPress and WOO commerce shop, I am searching an alternative to Keap for handle the marketing side of the organisation. 

    J
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    Joe_Hewes wrote:

    You can use Integromats tools to record emails in and out of any smtp email box. We use a combination of this and sendinblue’s open tracking (also via Integromat) to replicate a lot of hubspot’s features right inside Airtable


    Hey Joe -  Have you documented this anywhere? I'm really keen to more tightly integrate email and airtable and have been struggling to think of a good way to do it.

    G
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    • GhostStark
    • New Participant
    • January 21, 2025

    We were in a similar spot, trying to streamline everything and ditch multiple tools. While Airtable is fantastic for CRM management, email tracking can definitely be a challenge. I haven’t found an out-of-the-box solution within Airtable itself, but I have used FIELDBOSS Software for service management, and they have a great built-in email tracking system that integrates seamlessly with their platform. It helped us consolidate communications without relying on third-party tools.

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