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March Madness - how Airtable used Airtable to build a bracket challenge!

  • March 16, 2026
  • 2 replies
  • 29 views

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Fun fact: 80%+ of the universities in this year’s NCAA Men’s Tournament are Airtable customers. More fun fact - 100% of the #1 seeds are Airtable customers (correlation or causation - I'll let you be the judge).

So we decided to have some fun with it. We built a fully functioning March Madness bracket challenge in Airtable — complete with a custom interface, live leaderboard, and a way to click into each university to see how they’re using Airtable across campus.

The goal is simple: make the tournament a fun way to educate our internal teams about the incredible work our higher ed customers are doing with Airtable and help drive more advocacy for the EDU community we support.
Quick demo below for those interested — a fun example of what you can build in Airtable. :basketball:

Airtable March Madness Video

Airtable March Madness Video

2 replies

  • New Participant
  • March 17, 2026

Love it! Go Hoos! 

 


Rock Chalk Jayhawk!