How to trigger Google Tag Manager when an Airtable form is submitted on my website?

Hey! If you are iFraming the form, can you not just trigger GTM on the page your form resides, then create a custom redirect and fire off the tag again upon submission?

Hi Saastronomical !

Thank you for your quick answer.

It is what I have done first actually. But between both, a page appears during a few second (cf sceenshot ) leting people time to leave.
Moreover, if they stay, Chrome sometime blocks the thank you page as a pop up and they are redirecting on the form again.

Do you use this method on your website ? Does the tracking results are consistents ?

Do you know if their is an other option ?

Ah ok - Got it. Is there no way you can trigger the GTM tag as a query string in the re-direct URL?

(It’s been a looooong time since I used GTM, so I’m not sure if that would work or not)

Don’t think so, as I don’t have acces to Airtable source code.

Maybe you could trigger via Zapier/Integromat? When a new record gets added trigger the tag?

https://developers.google.com/tag-manager/api/v1/devguide

I’m going to look deeper into this option. Thank you for the advice !

I already have some questions :

• Where would you put the tag ?

• Do you think GTM will be able to reconize that the customer who just filled the form is the same as the one for which the tag is triggering thanks to Zapier ? In the case there is two people connected on the same page for exemple

1. I would just set up the tag to fire via webhook, if that’s possible?
2. Yes Zapier/Integromat can pass the form data into the webhook

I’m not familiar with webhook but I’m going to learn about it.
Thanks again for your help !

Google Tag Manager is natively built into Fillout’s advanced forms for Airtable.

You can read more about this here: Track Data with Google Tag Manager

Fillout also offers hundreds of features that Airtable’s native forms don’t offer, including the ability to update Airtable records using a form, create custom PDF files from a form submission, accept payments on forms, display Airtable lookup fields on forms, create new linked records on a form, control access to a form via SSO or email domains or a list of email addresses stored in Airtable, perform math or other live calculations on your forms, collect signatures on a form, create multi-page forms with conditional paths, connect a single form to dozens of external apps simultaneously, add CAPTCHAs to your form, and much more.

I show how to use a few of the advanced features of Fillout on these 2 Airtable podcast episodes:

• Using Fillout to create an eSignature approval process with PDF file creation.
• Using Fillout to create an order entry form with line items.

Hope this helps! If you’d like to hire the best Airtable consultant to help you with anything Airtable-related, please feel free to contact me through my website: Airtable consultant — ScottWorld