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Hi guys.


I want a table that will help me come up with content pieces based on three variables.

Customer persona - Customer Journey Point - Benefit of product/service


I have about 4 customer personas, 4 customer journey points and maybe 20 or so benefits.


So as one example I have a private chef who needs to create content to speak to

Couples - Consideration point in customer journey - Celebrate a special occasion


Another example

Group of girlfriends - Awareness point in customer journey - Unique Experience


So I use these three variables to guide my content piece. Types of content e.g. blog, infographic, review, tips/tricks I have tied to what part of the customer journey they are up to.


Love any suggestions, absolute newbie here. I know airtable would work so well but I just don’t know the best way to set it up.


Thanks

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