Recap: Build an Impact Measurement System Your Team Actually Uses

Shout out to ​@Pello for the awesome live build today focusing on turning your theory of change into an impact measurement system in Airtable. Check out the recording below, keep reading for highlights, and share in the comments what methods have worked for you! 

Best practices:

• Every box in your theory of change is a table, every arrow is a link
• Nine connected tables give you one source of truth for every program and funder
• Stories and evidence sit right next to your numbers

Live demo:

• Outcome explorer interface that drills down to indicators, evidence, and learnings
• Indicator log with rollups for real-time progress
• Learning log that turns data into decisions
• Custom dashboard built with Claude

AI in the loop

• Omni reads the stories and reports, then flags what's human verified vs AI verified
• Source highlights show where every answer came from

Pello's tips

• Build with the people who collect the data
• Fewer indicators, simpler system
• Plan learning moments and use them

Huge thanks to ​@Pello for the awesome demo, and we can’t wait to see you at the next event!