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Best CRM to integrate with Airtable

  • April 25, 2022
  • 7 replies
  • 282 views
H

Hey there,

I’m in need of some advice from the community. We have recently set up Airtable as a CRM and it is working wonderfully with the exception of e-mail tracking.

We’re still using Hubspot for e-mail tracking with a button from within Airtable that takes you directly to the deal in Hubspot - so you can see/send comms to a contact. However, we’re really keen to ditch Hubspot but I don’t think it’s possible to solve the e-mail tracking from within Airtable.

Does anyone have any experience with any other CRM’s that offer email tracking and offer a clean/straight forward integration with Airtable? Currently, we use integromat to bridge the gap which works well but we cannot use it for contact mapping.

Any help would be greatly appreciated.

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    7 replies

    Andres_at_Conne
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    • Andres_at_Conne
    • Participating Frequently
    • April 25, 2022

    Harry, Pipedrive has email tracking and is very well connected with Integromat. Could be used for contact mapping.

    J
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    • Joe_Hewes
    • Inspiring
    • April 25, 2022

    You can use Integromats tools to record emails in and out of any smtp email box. We use a combination of this and sendinblue’s open tracking (also via Integromat) to replicate a lot of hubspot’s features right inside Airtable

    H
    • Harry_McDonald
    • Author
    • Known Participant
    • April 26, 2022

    Thanks for the replies! Pipedrive seems to be the best recommendation so far - few others have recommended offline.

    A
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    • Andrus_Purde
    • Participating Frequently
    • April 27, 2022

    When you say “email tracking” do you mean:

    • Seeing content of all emails sent and received in Airtable
    • Seeing whether 1-1 emails were opened in Airtable
    • Seeing whether marketing emails were opened/clicked in Airtable

    Slightly different solutions for each.

      E
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      • Et_cherri
      • New Participant
      • March 9, 2024

      When you say “email tracking” do you mean:

      • Seeing content of all emails sent and received in Airtable
      • Seeing whether 1-1 emails were opened in Airtable
      • Seeing whether marketing emails were opened/clicked in Airtable

      Slightly different solutions for each.


      Hey Andrus,
      What would you use for [Seeing whether marketing emails were opened/clicked in Airtable] ?
      I am working for a company that uses KEAP - (aka InfusionSoft) for many years, and now that I recover all the data from their different WordPress and WOO commerce shop, I am searching an alternative to Keap for handle the marketing side of the organisation. 

      J
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      • Jason_Rosoff
      • New Participant
      • April 4, 2024

      You can use Integromats tools to record emails in and out of any smtp email box. We use a combination of this and sendinblue’s open tracking (also via Integromat) to replicate a lot of hubspot’s features right inside Airtable


      Hey Joe -  Have you documented this anywhere? I'm really keen to more tightly integrate email and airtable and have been struggling to think of a good way to do it.

      G
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      • GhostStark
      • New Participant
      • January 21, 2025

      We were in a similar spot, trying to streamline everything and ditch multiple tools. While Airtable is fantastic for CRM management, email tracking can definitely be a challenge. I haven’t found an out-of-the-box solution within Airtable itself, but I have used FIELDBOSS Software for service management, and they have a great built-in email tracking system that integrates seamlessly with their platform. It helped us consolidate communications without relying on third-party tools.

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